Are you in business or are you a business course student? A more generalized question, what is your relationship to business? Do you know much about business or are you just starting? Starting right is very important for a person. If you do not know how to start your business in a way that will just be ordinary can be just boring sometimes. As business opening should take one strategy to use that can be used for a long time.
You can gain more understanding about branding strategy in the video above and also about the marketing. You should have an idea on your brand or you can ask help from the branding agencies that handles this kind of things so you will just sit and wait as they work it. In the video, branding is designed as the one that has a set of meaning to it that project about your business. It projects confidence passion, security, belonging and action. It is everything that the company is defined for. Theirs depends on what you want your company to be.
The definition of branding and a quick history was included in the video clip that is very interesting. You should have a good idea about branding and marketing strategy. Anyone or anything can be branded nowadays. There are many products and many things. Marketing and branding are the key to growth in sales.